EXPERIENCE
Over a decade of making digital work better for everyone
From project management to content strategy to accessibility — a thread of making complex things simpler and more inclusive runs through everything.
Web & CMS
HTML, CSS, JavaScript, WordPress, Woocommerce, HubSpot CMS, Sitecore, Shopify, Contentful
Accessibility & Compliance
WCAG 2.1, WAVE, Silktide, GDPR, accessibility auditing, Working toward IAAP CPACC certification
Project & Delivery
Agile, Kanban, Waterfall, Jira, Trello, stakeholder management, cross-functional team leadership
Analytics & SEO
Google Analytics, A/B testing, SEO strategy, performance reporting, data-driven content optimisation
Tools & Software
Adobe Creative Suite, Microsoft 365, Figma, Git, DevOps, Jira, Browser dev tools, Google Workspace
AI & Emerging Tech
Content development, prompt engineering, AI-augmented design, AI ethics & policy research, Copilot agent creation
Career History
MAY 2024 – JAN 2026
Digital Content Manager
HomeServe UK
Led content strategy across HomeServe's digital estate, developing CMS workflows and content architecture to improve discoverability and user engagement. Conducted accessibility audits to WCAG standards and used performance analytics to drive data-informed content decisions. Coordinated cross-functional delivery with designers, developers and stakeholders using Agile methodology.
NOV 2019 – APR 2024
Website Specialist
Yell Agency
Led content strategy and UX development for WordPress websites, improving usability and accessibility across client sites. Applied UX best practices to content design — clear navigation, intuitive page structures, readable content. Trained clients on CMS functionality and partnered with PPC and SEO teams to optimise for both users and search engines.
APR 2016 – NOV 2019
Digital Campaign Manager
Yell Agency
Integrated UX principles into digital campaigns, structuring content to maximise engagement and user satisfaction. Collaborated with design and development teams to create seamless content experiences across platforms. Used performance metrics to refine campaign strategies and optimise content delivery.
AUG 2015 – APR 2016
Producer / Digital Project Manager
Staak
Led a 15-member team delivering digital projects for clients including Channel 4 and Xbox EMEA. Developed project roadmaps, managed budgets and mitigated risks. Boosted team productivity through clear feedback and optimised resource allocation while maintaining flexibility for urgent requests.
JUL 2013 – AUG 2015
Digital Project Manager
Significance Media
Supervised a six-member team on digital projects, ensuring timely, budget-compliant delivery. Created detailed project briefs, resolved bottlenecks, and conducted evaluations to improve future work. Maintained strong client relationships through consistent communication and proactive issue resolution.